New Business Development

Wake up your world

Build your dream business with premium beds

Wake up to 4x the profit

”We are on a mission to make this world a better place by making people sleep the best.”

Jan RydeCEO and Owner, Hästens

Today, more than ever, people are aware of the benefits and importance of good sleep. When anyone experiences a Hästens, all other beds fall short by comparison. That’s the beauty of selling a premium product — the bed almost sells itself. Hästens is expanding globally at a steady pace, and we are looking for partners who are as passionate as we are. As a Hästens partner, your success is two-fold: you profit from a growing global trend and become a successful member of the Hästens family.

Hear from some of our partners

Help your local market wake up with Hästens’ 170-year legacy of quality, craftsmanship and passion.

We are called Hästens Partners (not Hästens Dealers) for a reason.

Join us in our quest to awaken the worldwide bed market.

What if everyone could wake up as the best version of themselves every day?

Hästens changed my life. Today I change other people’s lives simply by sleep.

We are called Hästens Partners (not Hästens Dealers) for a reason.

How to invest in your own Hästens store

Our unique store concept is unmistakable and developed for both stand-alone and shop-in-shops. As a partner, you get support every step of the way. When you are ready, our highly engaged Sales and Marketing support will be on-site to help you construct and maintain your new business. Hästens’ Executive Coach and a Sales Trainer will help you perform at the highest level to ensure your profitability.

Minimum store size250 m²

Initial investment€600,000

Expected ROIMax 3 years

We help you every step of the way

Setting up your store

Hästens will work with you from the ground up to set up your store. We bring a dedicated team of experts to support you and train your sales staff, and our experts are ready to set up the beds on-site. Additionally, you will receive a world-class software systems package with everything you need to run a successful store.

Continuous support

Our extensive training academy includes sales and marketing training in your store as well as an annual education in our factory, located in Köping, Sweden. At all times, our experts are available to help you and your employees maximise your knowledge about our craft, sleep and health. Also, our yearly partner conferences around the world are a great way to get inspired and learn from each other.

Growing the business

Hästens will provide you with a dedicated business consultant for your operations and a sales expert to train and coach your local sales team. We will help you create a business action plan and strategies to increase traffic, conversion and value. Additionally, our global brand campaigns will help your local marketing to drive sales.

New Business Development | Hästens